I have always been a fan of various Ford vehicles. For almost as long as I can remember, my dream car has been the Mustang convertible and if I were to get a truck, I have always said that I would get a Ford F150. But now I'm not so sure.
The most recent Ford ad lauds steps that lead in and out of the cargo space. The voice over implies that it is a big deal for anyone who has real cargo. The voice says, "unless all you're carrying is yarn, it's a no brainer." Oh really? And what if you are carrying yarn? Do you not deserve the steps? Is yarn not worthy of being carried in the F150? Why? Is it not manly enough? What's heavier, a pound of yarn or a pound of cement?
I hope the Madison Avenue geniuses who created this ad never ask the knitters in their lives for hand-knit watchcaps. A big thumbs-down to Ford, and to their ad agency for continuing and promoting negative gender stereotypes.
One of the things that I love about modern knitting is that knitters defy gender stereotypes. Ian Johnson is a hero of mine because he combines crafting and football, two things I adore: